What it does today, and what comes next.

One line of script swaps the number per visitor. Matches on the last nine digits, so any formatting works, and preserves the format you used.

Six formats — spaced, hyphenated, international, with or without a bracketed trunk digit — plus the default that just pours the tracked digits into whatever shape your page already used. Unavailable formats are disabled with the reason rather than hidden.

Keyword-level attribution where it is worth paying for, static numbers where it is not — per source, in the same account.

We compute the pool size you need from measured concurrency and warn before exhaustion, rather than letting attribution quietly degrade.

Fetches your own home page and says in a sentence whether it found your tag, found another website's tag by mistake, or found nothing — a check on one page, not proof the tag is on every page.

Simultaneous, sequential, priority, weighted and round-robin ringing, opening hours in your own timezone, geographic routing, IVR menus, greetings, whispers, voicemail and call caps. A guided form composes the common arrangement — hours, a ring group, voicemail — and the rest is authored as a graph. There is no drag-and-drop editor.

Seven built-in templates — home improvement, legal, local services, healthcare, dental, automotive, B2B software — plus a minimal one, each seeding pool sizing and a qualifying-call threshold tuned to that business. A one-time seed, not a link back to the template, so a client's own tuning is never silently overwritten.

Every paid single-company plan can now hold up to three separate accounts — its own billing, its own team, its own calls that never mix with the others. A second brand of the same business is still a website, not an account; this is for someone who runs two.

Scored and excluded from your bill and your reports. Under per-answered-call pricing that is the difference between trust and a dispute.

Encrypted at rest. “Can listen to recordings” and “can see revenue” are different permissions, because a client often needs one and not the other.

First click, last click, last non-direct, linear, time decay and position based. Credit is computed when you ask, never baked in, so you can flip models and see the difference.

A Markov model derives credit from your own journeys using the removal effect, instead of a rule someone picked. It reports confidence intervals and falls back to position-based when there is not enough data — with the UI saying so. It and the budget scenario planner are what Scale adds; the six models above are on Pro and below.

A 90-day default lookback, configurable further. Short windows are the commonest hidden cause of a channel looking worse than it is.

Fractional credit means totals drift. Each report carries a line that must come to zero, because you will check our numbers against your own.

Deepgram transcribes each recorded call, redacted at the boundary — card numbers and the like never reach storage as text, only a salted fingerprint that links the same one across calls. No raw transcript text is ever kept.

Worked out from the same pass as the transcript, by the same supplier, so no second company gets a copy of your calls and nothing reprices. Intent is shown as a labelled signal with a confidence score, not a verdict.

Match closed deals to the calls that started them. Every unmatched row is explained and shown rather than dropped, and the unattributed total is reported as a number.

Deal values and stages read straight from the portal, matched to calls on email or phone, with a dry run that writes nothing so you can see what would happen first.

Conversions and values uploaded via Data Manager, with the conversion action created for you and its settings verified — including the one that silently discards your values.

Offline conversions on the msclkid, with the conversion goal created for you, plus restatements when a deal grows and retractions when it is lost.

Offline conversions to a dataset on hashed details. Meta accepts events for six days and never confirms a match, and the card says both before you rely on it.

A lead event lands in your own GA4 property, matched to the visitor's GA4 cookie. It cannot be corrected or withdrawn once sent, and Google gives it only 72 hours after the call, so a deal that closes later than that cannot reach GA4 at all.

Offline conversions to LinkedIn's Conversions API, for B2B campaigns. LinkedIn has no phone identifier of any kind, so a call reaches it only when the visitor arrived by clicking a LinkedIn ad or a connected CRM supplies their email.

The invoice mapping is built, including credit notes and the reference-field match that keeps a sale from being counted twice when a CRM holds the same one. There is no connect flow behind it yet, so nothing runs today.

OAuth, a SOQL builder and the opportunity-to-revenue mapping are built and tested. There is no connect button and no sync yet, so from your side nothing has changed.

What was sent, when, accepted or rejected, and why. Match rates are shown to you rather than discovered later in the ad platform.

A rule fires on a missed call, a first-time caller, a long call, or a value threshold. Email is on every paid plan and the free one; Slack — with @here, @channel or a named person — is included from Growth. Every alert can show or hide the caller's number.

Every event is HMAC-signed and retried with backoff for two days if your endpoint is down. Failed deliveries are listed with the status code and can be replayed unchanged. Included from Growth.

Shown once, in a panel you must acknowledge before it clears from the screen. Losing it means rotating, not recovering — the same guarantee that protects anyone who later gets into your account.

A cadence and a recipient list per website: calls, conversions and revenue, sent without anybody opening the dashboard.

A CSV-and-manifest export to your own bucket, ready to load into BigQuery, Snowflake or Redshift with the MERGE the docs give you. Included on Scale and every agency tier.

Permissions are chosen per key and a key can never do more than the person who created it. Included from Pro upwards and on every agency plan, with a hosted reference at /docs/api-reference/ describing every endpoint's permission and scope.

A twelve-minute enquiry costs the same as a two-minute one. Short hang-ups and detected spam are excluded.

Tracking and activation are both gated on consent state, so an identifier cannot reach an ad platform for someone whose consent does not allow it.

A new integration sends nothing until you turn it off, so a misconfiguration cannot corrupt live bidding data before anyone has looked at what it would send.

Configuration changes, permission changes and recording access, immutably logged and visible to account admins.