Pricing, published

No. The tracked number forwards to your existing line, so you answer the same phone in the same way. If our system were ever unreachable, the tag leaves your real number on the page — a tracking script must never cost you a call.

One line of script in the head, the same as any analytics tag. It finds phone numbers in your page and swaps them, keeping your original formatting so the page looks untouched.

For Google Search campaigns, usually yes. For Performance Max, Shopping, Display and Demand Gen, no — and neither can anyone else, because Google does not report keyword data for those clicks at all. We show you which of your traffic can carry a keyword before you pay for the numbers to track it.

Google can tell you a call happened from a Google ad. It cannot tell you the call became a £14,000 order six weeks later, or attribute a call that arrived through organic search, or compare the two. Sending real revenue back is the part that changes what Smart Bidding buys.

Yes, on every paid plan — transcription is included from £29 a month rather than sold as an upgrade. With the transcript you get a short summary, the overall tone of the call, the topics that came up and what the caller seemed to want. They are worked out by the same supplier that produces the transcript, from audio it already has, so no further company receives a copy of your calls. What you do not get is a language model reading them: nothing scores an agent, rates a call or applies your own tags, and that is not built rather than coming soon. Transcription stays off until you turn it on for a project, and it is unavailable on an account that has declared it takes special-category calls.

They are encrypted at rest and stored in the UK/EU. Access is a separate permission from seeing deal values, so an agency can show a client their return without giving them the ability to listen to their customers' calls. Recording is optional per project. The retention period is fixed on Essential and Growth — 30 and 90 days — and settable up to 730 days on Pro and Scale. You can always shorten it.

Yes. A rule says what raises the alert — a call answered, a call finished, a call missed — and can be narrowed by talk time, by whether it is that caller's first ever call, and by the marketing channel it came from. Alerts go to email on every paid plan, and to a Slack channel from Growth, where a rule can mention the people who should see it. An alert carries the marketing source, the tracked number and a link into the dashboard; it never carries the recording or the transcript, and it carries the caller's number only if you switch that on. To tell a system rather than a person, a signed webhook does the same job from Growth. On the free tier a rule saves and then waits for ever: with no tracking number, no call can arrive to trigger it.

No. Billing is per answered call, and calls under ten seconds or flagged by spam scoring are excluded. Per-minute pricing — which most call tracking uses — charges you most for the long enquiries that are actually worth having.

Channel and campaign attribution works from the first call, on every paid plan. Data-driven attribution is on Scale, and it also needs volume — around 100 customer journeys and 20 conversions — with Proofbell telling you it is not ready rather than showing you a model fitted on too little data.

It is built to be used compliantly: UK/EU data storage, encryption at rest, configurable retention, an audit trail of who accessed what, and a strict-consent mode that withholds data from ad platforms until consent is given. You remain the data controller; we act as processor, and we will sign a DPA.

Cancel from the billing page and you keep access to the end of the period you have paid for. Your data is exportable while your account is open. Recordings and transcripts are kept for 30 days after that and then deleted — we email you the date first. Number porting is not automated: if you need to take a tracked number with you, ask us and we will arrange it with the carrier rather than pretending there is a button. How long that takes is set by the carrier receiving it, so we get you a date in writing rather than guessing at one.